Hybrid Role: Full-Time (Lagos)
About GoWagr
We're building a category-defining platform across the financial service vertical that allows people to trade the news, their opinions, and the outcomes of future events—think the stock market, but for topics everyone can relate to.
Our mission is to empower users to turn insight into financial opportunity. Whether it's politics, music, sports, or crypto, GoWagr lets users speculate on the outcomes of real-world events in a simple, engaging, and rewarding way.
Building cool things is challenging but incredibly fulfilling. We're looking for people who understand this and are ready to give it their best.
Role Overview
The ideal candidate is a strategic thinker with a strong understanding of digital marketing, content marketing, distribution, and data-driven growth. You will be responsible for executing performance marketing campaigns, managing influencer and community outreach, leading content marketing initiatives, and optimizing user engagement across channels. This role requires a balance of creativity and analytical rigor, with a focus on executing strategies that increase platform participation and retention.
Key Responsibilities
- Develop, execute, and optimize growth campaigns across multiple channels, including social media, paid advertising, influencer collaborations, and organic initiatives.
- Manage content marketing efforts, including platform content, newsletters, and educational resources to drive engagement and retention.
- Oversee GoWagr’s social media presence, curating and distributing content while managing community interactions.
- Lead and execute digital ad campaigns, tracking key performance metrics and optimizing based on data insights.
- Analyze user acquisition and engagement trends, make data-driven decisions, and report on marketing performance with actionable recommendations.
- Identify and collaborate with influencers, content creators, and industry communities to expand organic reach.
- Develop and implement targeted campaigns to educate users on prediction markets and event trading strategies.
- Stay updated on industry trends in financial markets, event-driven speculation, and digital marketing to identify new growth opportunities.
About You
- 3+ years of experience in growth, performance marketing, content marketing, or a related role, with a proven track record of driving user acquisition and engagement.
- Strong analytical skills, with experience using tools like Google Analytics, Mixpanel, and campaign management platforms.
- Experience with content marketing, digital storytelling, and social media management.